Help a company or cause stand out from the crowd.

Student meeting with success coach

Major Roadmap

Explore your options — classes, internships, research and study abroad. Find what interests you, discover what you love, and create a major experience that jumpstarts your future. 

Marketing Major Guide

With a degree in Marketing, you’ll learn the fundamentals of promoting a message or product — and you’ll get an edge by focusing on the industry’s shift to digital.

Get a solid foundation in business principles and take courses that focus on marketing research and analytics, e-commerce and social media marketing. Your courses will teach you the practical skills employers are looking for: content creation, conversion rate optimization, social media marketing and data analysis. These skills translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.

Your professors will be experienced, industry-recognized marketers who will help you connect with internships and employers in Austin, a booming economy with a thriving tech scene. And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, Google Analytics, Marketo and Salesforce. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.

What do our graduates do?

Marketing majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Junior project manager at Dell
  • Digital marketing specialist at Adlucent, a digital marketing agency in Austin
  • Marketing specialist for EBQ, an outsourced sales and marketing organization in Austin
  • Promotions coordinator for Toyota Music Company
  • Director of product management at Blucora
  • Account manager specialist for Gartner

All students at St. Edward’s University are able to enroll in the Digital Marketing minor, which focuses on digital certifications and marketing metrics.


Alumni on the Rise

Marketing major Jorge Almeida ’10 is using the skills he learned in marketing and international business on the hilltop to excel as a senior brand manager.

The Classroom and Beyond

As a Marketing major, you’ll take courses full of practical skills that employers look for when they hire. You’ll also have plenty of opportunities outside the classroom to learn from experts, network, and gain practical experience in internships.

Experiential Education

Your classes will teach you marketing theory and best practices – and then you’ll use what you’ve learned, in projects like these:

  • In Principles of Marketing, students do a marketing simulation as an experiential learning assignment.
  • In Marketing Research, you’ll work with an Austin nonprofit as your client for a real-world research project.
  • In Buyer Behavior, you’ll gather your own data for a conjoint analysis and do a market segmentation project using cluster analysis.
  • In Social Media Marketing, you’ll create a social media marketing plan for a real-life client and become certified in a social media management tool.
  • In Marketing Metrics, you’ll get certified in Google Analytics.

Other classes will offer the opportunity to get certified in technologies like Hootsuite, HubSpot Inbound, Google Ads, Marketo and Salesforce.

In Associate Professor of Marketing Monica Hernandez’s class, students earn industry certifications in SEO and digital advertising measurement and gain real-life experience by participating in a global marketing competition that pairs students with nonprofit organizations.

Student Organizations

Outside the classroom, you’ll get to learn from experts in the field at lectures on campus and meetups off campus. You’ll build relationships with your fellow students by developing your professional skills and having adventures together in Austin.

The Distinguished Marketer Speaker Series brings a prominent marketing professional to campus each semester to share insights about current topics like digital media, design principles, brand development and social media crisis management.

The Hilltop American Marketing Association hosts experts who keep students up to date about marketing challenges, ethics in the profession, and jobs in the field. Hilltop AMA has offered a resume workshop and professional headshots and cohosted a mixer at a downtown Austin marketing communications firm. Members met up with the Austin AMA chapter at its early-morning coffee chats. Students also attend social events like indoor rock climbing, a night at a vintage arcade, and a craft party to make valentines for residents at a senior care center.

Many student clubs and organizations have a marketing officer, a communication coordinator or a social media manager. This is another chance to exercise your marketing skills outside the classroom.